what is media literacy defined as in your country?
Although there seems to be a universal view of media literacy as one's ability to access, analyse and evaluate media content, there is also another perspective that in order to be truly media literate one should also be able to create media; one's role as a media consumer or media producer is no longer clearly delineated but which gives rise to the term prosumer.
Would this then make media literacy as more of an economic end-goal to drive the consumption of media products or a social one the protection of vulnerable communities/
Author : ashantid | 26/07/2007 06:37
Title: Educating in Communication
Aulamèdia (http://www.aulamedia.org/english/) opted for the terms 'Educating in Communication' to define Media Literacy because we understand that an educational process is needed for media literacy to be developed and especially because the term 'communication' includes both communicative competence (comprehensive and expressive) in the most traditional codes as well as competence in recent symbologies we communicate in on a daily basis, for example the media languages.
Author : nikima | 02/08/2007 12:53
In my opinion i agree with the first post in this discussion. However i think that nowadays all media producers should be able to produce it, aiming at a specific target, in order to produce the media according to the abilities of the population that will receive the information. The same information should be understood easily by the specific targets.
Author : ricardodores | 21/10/2007 19:52
As we can observe in the social practices, in the media environment and the new forms of production and producing it's imperative to re-contextualize the education of the media to enlighten importance of a growing need of Media Literacy. It's essential to promote the analysis and interpretation of information, so we can encourage the 'self thinking' in a way that one can protect their own ideals without being influenced by the aggressive media that exist in many countries nowadays.
Author : Angelina (UALG) | 22/10/2007 23:16
I am a Media Studies' student at "Universidade do Algarve" (Portugal) where we have a course of Media Literacy. This one can be more related to the media but, despite I want to follow public relations instead of journalism, Media Literacy can help me in my future:it's not just about media, but also about society, about all the communication process, different cultures, politics or technology. So, it's an usefull course that estimulate creativity, mental exercise and a better understanding about the means of communication, information and personal or groupal expression.
Author : soraiabel | 24/10/2007 18:27